Error text messages are critical components of user experience (UX) that bridge the gap between human users and complex digital systems. A poorly written error message can cause immense frustration, confuse users, and even lead them to abandon your product. This comprehensive guide provides over 240 actionable principles, best practices, and examples for crafting clear, helpful, and user-centric error messages.
By understanding the science of communication and applying these guidelines, you can transform moments of failure into opportunities to build trust and guide users effectively.
Foundational Principles for Error Messages ✨

- The best error message is the one that never appears at all.
- Error messages must help users recognize, diagnose, and recover.
- Write all error text using plain, human-readable language.
- Always explain what went wrong and how the user can fix it.
- Never blame the user for the error that has occurred.
- Preserve user input and effort whenever it is possible to do so.
- Maintain a consistent style and tone across all system messages.
- Use high-contrast colors and clear icons for visibility.
- Display the error message close to the source of the problem.
- Avoid technical jargon and obscure internal error codes.
- Design messages for accessibility, considering color vision.
- Provide constructive, actionable advice, not just a problem statement.
- Categorize errors by their type, severity, and impact on the user.
- Test all error messages extensively with real users before launch.
- Use a positive, empathetic tone, especially in frustrating situations.
- Keep error copy as concise as possible while remaining fully clear.
- Tailor the message’s technical depth to your specific user audience.
- Never use humor in error messages, as it can wear thin quickly.
Crafting Perfect Inline Form Validation Errors 📝
- For form errors, use real-time inline validation when you can.
- Place the validation message directly next to the problematic field.
- Clearly label which specific field requires the user’s attention.
- Use red borders or icons to intuitively signal a required correction.
- Provide an example of the correct format for the data needed.
- Avoid displaying a long, overwhelming list of all form errors at once.
- Write validation text that tells the user what to do, not what they did wrong.
- Use phrasing like “Enter a valid email address” instead of “Invalid email”.
- Allow users to edit their original input rather than starting over completely.
- For password fields, list the specific requirements that were not met.
- If a field is missing, state which field is required clearly and simply.
- Disable the submit button until all critical validation errors are fixed.
- Avoid showing validation errors before the user has finished typing.
- When possible, auto-correct or suggest fixes for simple, common typos.
- For character limits, show a dynamic counter (e.g., “12/50 characters”).
- Use clear, friendly language even for the most frustrating validation rules.
- Ensure screen readers can properly announce the error and the field label.
Writing Effective System & Connection Error Messages 🔌
- For system failures, explain the problem clearly in simple, non-technical terms.
- When a server is down, state “We’re having technical difficulties” plainly.
- Always apologize genuinely for system errors that are not the user’s fault.
- Provide a clear, prominent button for the user to “Try Again” or “Retry”.
- If the problem is severe, admit you’re “working to resolve it as best we can”.
- For connection timeouts, suggest the user “check your internet connection”.
- Never show users a raw, unprocessed technical error message from the backend.
- Use progress indicators or loading animations to manage waiting expectations.
- If content fails to load, use a helpful “empty state” design to fill the gap.
- Differentiate between a temporary glitch and a major, prolonged outage.
- For “404 Not Found” errors, offer helpful navigation links back to safety.
- In catastrophic failure scenarios, a novel or surprising message can sometimes help.
- Avoid vague, useless messages like “An error occurred” at all costs.
- If the user must wait, give a realistic time estimate if one is available.
- When possible, automatically retry the failed operation in the background.
- For scheduled maintenance, communicate the outage clearly and in advance.
- Always safeguard user data and input during any system error or crash.
UX & Visual Design Guidelines for Error States 🎨
- Use bold, high-contrast styling (like red text) for error message visibility.
- Never rely on color alone to indicate an error due to accessibility needs.
- Employ subtle animations or micro-interactions to draw attention to the error.
- Design error states as integral parts of the interface, not as afterthoughts.
- For modal error dialogs, reserve them for severe, blocking errors only.
- Use non-intrusive toast notifications or banners for minor, non-blocking warnings.
- Ensure error text is legible with strong contrast against its background color.
- Use warning yellow for non-critical alerts and error red for critical problems.
- The visual weight of the error should match the severity of the problem.
- Icons (like a red “X” or warning triangle) can enhance quick recognition.
- Keep the design of error states consistent with the overall product brand.
- For forms, highlight the entire problem field, not just the message text.
- In complex flows, consider using a “Show-it” action to guide users to the fix.
- Avoid using ALL CAPS in error messages, as it can feel like you’re shouting.
- Also, avoid exclamation marks, which can add unnecessary user stress.
- Leave ample white space around error messages to make them stand out.
- Test all error state designs for accessibility with screen readers and zoom.
Action-Oriented & Solution-Focused Messaging 🚀

- Every error message should guide the user toward a concrete next step.
- Use action verbs in button labels, like “Retry,” “Edit,” “Update,” or “Show”.
- When the solution is known, provide a “Fix-it” button to apply it instantly.
- For example, use “Set value to ‘Home Address'” if the correct data is clear.
- If the fix requires navigating elsewhere, use “Show Customer List” as a button.
- Offer a short list of probable fixes and let the user select the right one.
- When appropriate, provide a direct link to a help article or contact support.
- Avoid “Yes/No” or “OK/Cancel” buttons that lack clear, contextual meaning.
- Phrase actions positively—focus on what the user can do to move forward.
- Explain the consequence of each action button before the user clicks it.
- In instructional text, use phrases like “To fix this, please…” to be helpful.
- If the error is due to permissions, guide the user on how to request access.
- For out-of-stock items, suggest alternatives or an email notification option.
- Make the primary corrective action the most prominent button in the dialog.
- Protect users from their own likely mistakes before they cause an error.
- A classic example is warning about a missing attachment before sending an email.
- Never present an action button for a step the system cannot actually complete.
Tone, Voice, & Language Pitfalls to Avoid 🚫
- Avoid childish or overused interjections like “Oops!”, “Whoops!”, or “Yikes!”.
- Never use words that blame the user, such as “invalid,” “illegal,” or “failed”.
- Strike negative words like “error,” “problem,” “wrong,” and “denied” from messages.
- Do not mock the user or use condescending, sarcastic, or forced humor.
- Avoid robotic, overly technical language that sounds like it was written for machines.
- Don’t write in all capital letters, as it appears as if you are shouting angrily.
- Also, minimize the use of exclamation points, which can heighten user anxiety.
- Never present a vague, useless message like “Something happened” or “Task failed successfully”.
- Avoid ambiguous phrasing that doesn’t specify what or where the error is.
- Do not overwhelm the user with long paragraphs of technical how-to guidance.
- Skip unnecessary nominalizations; use strong verbs to keep the text flowing.
- Do not use jargon, internal codes, or file paths the average user won’t understand.
- If you must include a technical error code, hide it under a “Details” section.
- Avoid filler words and overly complex, nested sentences that are hard to parse.
- Don’t mix formal and informal language, like contractions and their full forms.
- Steer clear of passive voice; use active voice to give clear, direct instructions.
- Refrain from using special characters like = , “”, or () within message text.
Strategic Error Classification & Management 📊
- Classify every error by type: System Error or User Error as a starting point.
- Further categorize errors by impact: Partial (journey can continue) or Total (blocked).
- Plot errors on a matrix based on their type and impact to prioritize your work.
- Grade errors by user impact severity: “Annoying,” “Enraging,” or “Totally Horrific”.
- For “Annoying” errors, focus on explaining the issue and adding a touch of warmth.
- For “Enraging” errors, the focus must be on clear explanation and precise instruction.
- For “Totally Horrific” system errors, lead with an apology and a resolution status.
- Audit and document every error state in your product with screenshots and tags.
- Work closely with engineers to understand the true cause of every system error.
- Build a shared library or style guide for error messages to ensure consistency.
- Define a clear content framework so your entire team can write consistent messages.
- Prioritize rewriting errors that have the highest frequency and user impact first.
- Consider the user’s emotional state based on how much time they’ve already invested.
- For e-commerce, special attention must be paid to checkout and payment flow errors.
- Implement proper error logging and monitoring to detect and diagnose issues quickly.
- Security is paramount; ensure error messages never reveal sensitive system information.
- Regularly review and test error scenarios as part of your QA and release process.
Advanced Techniques & Proactive Error Handling ⚡

- Implement inline validation to give feedback as the user types, preventing errors.
- Use predictive assistance to guess the correct input and offer a one-click fix.
- Design helpful empty states that guide action when content fails to load.
- Apply progressive disclosure—show a simple message first, with a “Learn more” link.
- Utilize smart defaults and autocomplete to reduce the chance of user input error.
- Prevent incompatible state errors by graying out unavailable options logically.
- For complex corrections, use a “Show-it” action to navigate users to the right place.
- Customize error messages based on context, like the user’s role or experience level.
- Add micro-interactions, like a gentle field shake, to non-disruptively signal an error.
- In dire situations where users must wait, novel or brand-aligned messages can mitigate frustration.
- Conduct usability testing specifically on error flows with real users to find pain points.
- Use A/B testing to measure which error message variants lead to faster user recovery.
- Analyze error analytics to identify which messages appear most often and need optimization.
- Incorporate error message design and copywriting from the earliest stages of product design.
- Create a living style guide with error message components for designers and developers.
- Train all team members, including engineers, on the core principles of user-centered error messaging.
- Iterate and improve messages continuously based on user feedback and behavioral data.
FAQ: Error Text Messages
What are the 3 most important things a good error message does?
A good error message clearly states what went wrong in plain language, explains how the user can fix the problem, and does so with a respectful, helpful tone that avoids blaming the user.
Should error messages include technical error codes?
Generally, no. Technical codes like “Error 500” are meaningless to most users and should be hidden. If needed for support, they can be placed in a collapsible “Details” section, but the primary message must use human-friendly language.
What is the best color to use for an error message?
Red is the universal, high-contrast color for signaling errors and warnings. However, you should never rely on color alone; always pair it with clear text and icons to ensure accessibility for users with color vision deficiencies.
What’s the difference between a validation error and a system error?
A validation error (or user error) occurs due to incorrect or missing user input, like an invalid email format. A system error is a failure on the application’s or server’s side, like a service outage. The tone and solution offered will differ for each type.
How can I prevent users from seeing errors in the first place?
Use proactive design: implement inline validation as users type, provide helpful constraints and suggestions, use smart defaults, and disable unavailable actions. The best error handling often happens before an error message is ever needed.
Is it ever okay to use humor in an error message?
Most experts advise against it. Forced humor can fall flat, become annoying if seen repeatedly, and may seem dismissive during a user’s moment of frustration. It’s safer to prioritize clarity, empathy, and helpfulness over attempts to be funny.
Conclusion
Mastering error text messages is a powerful skill that directly impacts user satisfaction, trust, and the perceived quality of your digital product. By moving beyond generic alerts and embracing the principles of clear communication, empathetic tone, and proactive solution design, you can transform frustrating dead-ends into guided pathways. Use this comprehensive guide as a blueprint to audit, write, and design a complete error messaging system that not only solves problems but also strengthens the relationship between your users and your product.

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